EATRIGHT® (Fermented 'In-Part', Cultured) BROWN Rice Flour



This is no ordinary organic [*] BROWN rice flour. A reassembled [1], partially fermented, "functional" [L foveo] gist with proprietary processing and low dose, high impact [^] plant origin probiotic cultures. It is a stand-alone product but can also be an EATRIGHT® ingredient.

We start with certified organic BROWN rice ("seed")...important source of water-soluble and water-insoluble dietary fiber; a good source of protein, niacin (vitamin B3), thiamine (vitamin B1), vitamin B6, magnesium, manganese and phosphorus; a source of zinc and potassium (ref: NZ Food Composition Data (FCDB) [**]) with 703 identified enzymes including EC 3.2.1.1 alpha-amylase, EC 3.2.1.41 pullanase, EC 5.3.4.1 phytase, EC 4.3.3.6 glutamine hydrolysing…vitamin B6 metabolism et al (ref: Schomburg D et al. BRENDA, ELIXIR core data resource on enzymes (pub. 2021)).

But then more value is added…

  • Anti-nutrient reduction
  • Increased soluble fiber…enhanced mineral bio-availability
  • No added vitamins or minerals
  • Good source of essential trace minerals eg molybdenum (contributes to normal sulfur amino acid metabolism)
  • Low moisture-dried product
  • Gluten & wheat free
  • Naturally nutritious
  • GMO Free (not "radical gene technology" regulatory capture, source of lectins [***])
  • Fully certified organic BROWN rice, less than 5% probiotics
  • More benefits in every bite
Food SAFETY Verification: Certificate Number 2699 (an International Accreditation NEW ZEALAND (IANZ) third-party inspection body audit, pursuant to the Food Act 2014) issued to Eat Right Foods Ltd at MPI's highest risk level, for the manufacture, processing, exporting, packing, holding and distribution of food products. Where the, independent audit company, is ISO 17020 accredited
Additional Audited Compliance: Australian NEW ZEALAND Food Standards Act 1991 (FSANZ Act) & Code 2002; CAFTA Model Recall Procedure: Food Australia, 45(7), 313-316 1993; Codex Alimentarius Commission: Hazard Analysis Critical Control Point (HACCP) System & Guidelines Annex to CAC/RCP 1-1969, Revised 2022; Food Regulations 2015 (LI 2015/310), version July 2023 and Fair Trading Amendment Act 2021
Availability: EATRIGHT® online only product
Packaging: Home-compostable, transparent packs, with heat and zip-seals to prevent pop-opens
Label: Fold-over (no-permanent-adhesives) 80g/m2 acid-free recyclable paper label with top staple [2]
Use-by-date: Eighteen months
Address: PO Box 1525 (Level 1, 6 Church St), Nelson. Zip code: 7040, NEW ZEALAND
Member: New Zealand Association for Food Protection (NZAFP); affiliate organization of the International Association for Food Protection (IAFP).

[*] Organic (adjective) biology, medicine, chemistry, agriculture, sociology, military and internet differences (ref: Wiktionary). Importantly, OANZ is "pro-science", "pro-biotech" and pro-substantiated justifications (ref: Webnar presentation 7Nov24). But not patented GE non-bio-diverse seeds with added "coexistence" compliance testing costs etc.

[**] FCDB ID "E1079". NB. NOT "number system developed by the European Economic Community (EEC) as part of its effort to harmonize laws" list of additive "E" code numbers. Including those that the Hyperactive Children's Support Group (HACSG) and other organizations for asthma, allergies and hyperactivity recommend to be avoided (ref: Additive Code Breaker pub. 1984).

[***] "Lectin agglutinins [formed during genetic modification of crops] may influence or modulate intestinal permeability and/or a non-specific immune or effector cell degranulation within the gastrointestinal tract" (ref: Raithel, M., et al. (pub. 2016). "Non-allergic gluten sensitivity. A controversial disease – or not yet sufficiently explored?"). Where "larger scale fermentation processing and design already exists" [unlocking capabilities] (ref: NPD email 5Apr13 c/- "small scale" by Dias et al, pub. Jun22) but the only "cross-over" ingredient capability, at that time, was "OATS".

[^] Up to 5 billion shelf stable organisms per milligram

[1] Initial work commenced over a decade ago (ref: 2:13-cv-02174 request for production (RFP) # 51 (email 11Apr13 et al)) with further sifting (bolt², boult v.t. (law) private arguing of cases…by students…(ref: Wiktionary)). Where "New Zealand is a holistic country with a unique perspective…hardwired to innovate” (ref: Made with Care campaign) not "cocktail" products recalled due to lead contamination [Gk. molubdos lead] (ref: The Environmental Law Foundation (ELF) pub. 9Jun10) or "Safer Way" with “Assembly Room (K.4), K8/K9 Room, Veg Prep Room, Pre-Pack Room and Bulk Room…peracetic acid...strength over 160 ppm…continued to use this tagged “out of service, no hot water, 2/16/16” hand washing sink” (FDA report; date 26Feb16).

"Whole Kitchen" (USPTO serial 76604552, 78637147, 76604519) all cadaver but wasn't "The Whole [merger] Deal" (USPTO reg 3684210 26Jun09) pretzel specimen with "perry" (fermented pear juice, % unfermented (ref: WSU cider) beverage USPTO reg. 2164563 "owner name" WFMI; c/- "Perry A" witness availability) with secrets (USPTO reg. 3442124) and catches (USPTO 76674983) including "Whole Body" (USPTO reg. 4342905-6) attempts to wipe "clean" wasn't the "Whole Story" (USPTO reg 4053172) on infringing rights...

(Eat Right Foods Ltd) ERF plead the following general and affirmative defenses. "A. Estoppel including its parent WFMI…failed to disclose their intent to benefit; B. Unclean Hands: namely WFMSI and its affiliated entities have engaged in unfair competition; C. Anticipatory Breach WFMSI or its affiliated entities…breached that agreement; D. Misrepresentation: WFMSI or its affiliated entities, namely WFMI…misrepresented or misled ERF" (ref: 2:13-cv-02174 dkt 35, emphasis added) and "Whole Foods Market Inc" (WFMI) (dkt 149).

[2] United States of America v. Staples, Inc (FTC matter 012 3192); FTC v. Staples Inc (and Office Depot, Inc) 190 F.Supp.3d 100 (2016); a superstore or "category killer". Where the Grocery Store Survey included "S5 [screening question # 5; FTC act section 5]...Office supply store (e.g., Staples, Office Max)”, Q13 "What specifically..." (ref: 2:13-cv-02174)

[3] GMO “transparency and truth” (ref: 2:13-cv-02174 dkt 27-10) but "misrepresentations" in USPTO applications 87983107, 87983106, 87260660, 87260676 for “T Transparency” eg USPTO 87260660 7Dec16 includes "other appointed attorney" [ERF v. WFMI mediator] Molly Buck Richard. And 8May17 all “T Transparency” applications (USPTO assignment number 6073/0806) from BROWN Bottle LLC [emphasis added] to Amazon Technologies Inc (see also USPTO 79152844 Trace One, France (abandoned 6Jul15)). Where “Trace One, a private label…organisation…supply chain visibility across the food sector…existing customers include…Whole Foods” (ref: Foodnavigator by Jenny Eagle pub. 26Feb14) and “SGS and Trace One…unveiled SGS Supply Chain Solution powered by T Transparency” (ref: "sgs.com/en/news/2015/03/launch-of-sgs-supply-chain-solution-powered-by-t-transparency" now zero visibility and 2:13-cv-02174 dkt 26-1 p1 "sgsgroup.de"; dkt 26-2 "[production] plants [at that time]…audited by SGS New Zealand". See also opinion by Judge BROWN (ref: 548 F.3d 1028 (2008)).

Seeds & Pseudo Cereals:

EatRight Seeds & Cereals. Mostly Organic, Sugar Free, Gluten Free, Not over processed, extruded or mass produced, vegetarian suitable, Non GMO.